The Museum of Alter Ego

The Museum of Alter Ego is an identity project that explores my interest with the transitory nature of the human psyche and its ability to take on multiple personalities at the same time. Several collaterals such as the logo, letterhead, envelope design, business cards and so on were produced.

The logo design is minimal and evocative in its execution due to its deconstructed nature that strongly reflects the displacement and replacement of cognitive perception of schizophrenia. This condition is further represented through the use of contrasting (Blue/Magenta) as well as monochrome (Black/White) colours, which has also further exemplified the breadth of psychological content within the museum.