RED Camp is the annual three day stay-out camp organised by Ngee Ann Polytechnic for ‘O’ level students. Students are divided into one of five tribes (Apaches, Centurions, Ninjas, Vikings and Spartans) and are able to learn more about the diploma courses offered by Ngee Ann Polytechnic as well as the exciting facilities and friendly environment that it offers to potential students.
The existing mascots that represented the various tribes were heavily critiqued for looking childish and lacklustre, thus sending the wrong message to potential students who are interested in RED Camp. I was briefed to redesign the existing RED Camp mascots in order to give it a fresher and contemporary without losing its overall playful look and feel. For each mascots, I picked out key elements that represented the overall tribe and implemented it in the character redesign. The redesigned mascots have since been implemented in various Ngee Ann Polytechnic marketing collaterals.